I shape the voice & plan of brands on socials.

When I was a high school senior, my creative writing teacher suggested I stick with writing and reconsider my plan to pursue musical theater. I processed this feedback with great emotional maturity by ignoring it completely.

A few years later, someone suggested I apply for a social media role focused on scripting and TikTok. Six months in, the account grew by 233%. Not from any one-off virality, but by treating the platform like a place people actually return to. That’s when it clicked: the attention I once chased onstage could also come from a ring light, and bonus: include direct deposit.

Today, I’m a creative marketing specialist helping B2B, B2C, and agency brands sound like real people online. I come up with ideas, make the content, write the words, send the emails, look at the numbers, organize the files, and occasionally ask, “Why are we still using Twitter/X?”

I’m currently the Manager of Social Media & Digital Content at The Paley Center for Media, where I oversee content from idea to execution and have driven more than 29 million social impressions in under five months. I also represent Paley on red carpets as a social producer, collaborating with Netflix, Disney+, Apple TV, Paramount+, Peacock, and Starz—proof that my theater education didn’t go to waste, it just turned into asking famous people thoughtful questions while holding an iPhone.

When I’m not working, I live in Brooklyn and take my civic duty seriously: reminding every dog I pass that they are, objectively, a very good baby.